Starting October 16, in honor of one hundredth anniversary, Walt Disney Co DIS will provide followers a singular interactive expertise on TikTok the place tales, magic, and recollections come collectively.
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Followers can watch movies from throughout Disney’s manufacturers, create movies with Disney music and results, play each day Disney trivia, and gather and commerce “Character Playing cards” to win distinctive profile frames to specific their fandom.
With over 48 Disney handles collaborating, the four-week activation can be reside in 24 areas worldwide.
Additionally, TikTok is curating a particular Disney100 Playlist for its group that includes a few of the hottest hits from the Disney catalog, together with songs from Walt Disney Animation Studios classics like Cinderella and The Lion King.
Disney may even change into a TikTok Pulse Premiere writer, permitting advertisers to ship advertisements adjoining to a few of the world’s most premium leisure and sports activities content material solely from Disney on TikTok’s For You feed.
TikTok’s Pulse Premiere permitted a privileged group of creators to gather half the income from video advertisements after their TikTok posts.
Asad Ayaz, Chief Model Officer of The Walt Disney Firm. “With over 240 billion views throughout Disney’s portfolio of manufacturers and experiences, TikTok has change into a go-to vacation spot for Disney followers to create, interact, and join round their favourite Disney movies, exhibits, characters, and experiences, so we’re thrilled to accomplice with them as we rejoice the one hundredth anniversary of the corporate.”
Worth Motion: DIS shares traded decrease by 0.01% at $84.32 on the final test Friday.
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