December 6, 2023

American singer and rapper Kendrick Lamar’s artistic company, pgLang, has launched a restricted version of the “dumb” cellphone, which garnered important consideration and offered out instantly. 

What Occurred: On Thursday, the Mild Cellphone 2 by pgLang was made accessible for buy for $299, and by Friday morning, your entire stock of 250 gadgets had already been offered out, in accordance with the corporate’s official web site. 

See Additionally: Smartphone Slowdown: Apple, Samsung, And Google Grapple With Double-Digit Declines As Patrons Delay Upgrades

This minimalistic cellphone gives a stark distinction to the all-in-one, feature-packed smartphones customers are accustomed to. It boasts an internet browser-free interface and a paper-like display harking back to e-readers. 

The system’s core features embody making calls, sending texts, setting alarms, and serving as a hotspot. Moreover, customers can improve its capabilities with add-on instruments equivalent to a music participant, notes, a calculator, and instructions, reported Enterprise Insider. 

One distinctive characteristic of pgLang’s model is the corporate’s identify inscribed on the sunshine grey case. It additionally features a distinctive “language” software that acts like a magic 8-ball, providing solutions to questions after a shake.

Why It’s Necessary: The “All of the Stars” singer’s private system use stays undisclosed, but it surely’s a part of a rising development. 

With the rising must curb digital distractions and display time, extra folks, particularly the youthful technology, are turning to “dumb” telephones. 

Some Gen-Zers even ditch their smartphones completely, choosing main calling and texting gadgets. This shift in shopper conduct is clear as HMD International, the maker of Nokia telephones, reported substantial gross sales of their flip and slide telephones all through 2022, the report famous. 

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Photograph by Christian Bertrand on Shutterstock

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