September 30, 2023

Gannett-owned USA Immediately and The Tennessean‘s new openings for 2 journalists to solely cowl music superstars Taylor Swift and Beyonce has created a heated debate about media priorities,  IBTimes reported 

Regardless of shedding 6% of its information division in December and a infamous repute for downsizing newsrooms, Gannett goals to make use of these new positions to “seize the joy round Swift’s ongoing tour… whereas additionally offering considerate evaluation of her music and profession,” and equally analyze Beyonce’s influence.

See Additionally: Taylor Swift Dethroned By Olivia Rodrigo On US Pop Radio Amid Feud Speculations: ‘Such A Poetic Revenge’

Nevertheless, critics argue that the corporate’s technique to recuperate profitability seems to contain shedding lots of of reporters, destroying native information protection, after which hiring a Taylor Swift reporter. The controversy is underscored by reporters like Brad Vidmar, the only full-time information reporter at The Hawk Eye, a newspaper beforehand owned by Gannett, who expressed his disapproval on social media platform X.

“They’ve been downsizing newsrooms for years now, however after all, they want someone devoted to protecting Taylor Swift,” he mentioned.

Regardless of the backlash, Gannett’s chief communications officer, Lark-Marie Anton, insists that “these roles don’t come on the expense of different jobs,” and factors to the cultural and financial affect of artists like Swift and Beyonce as justification for the devoted protection.

The positions, whereas probably providing new insights into widespread tradition, additionally include a warning. The fan bases of each Swift and Beyonce are recognized to be extremely defensive and the brand new reporters may even face the scrutiny of their skilled friends.

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