December 4, 2023

Know-how firm Qualcomm Inc QCOM introduced a number of new product launches and initiatives on Tuesday. Lots of the new launches middle on the corporate positioning itself to be a pacesetter in synthetic intelligence.

What Occurred: Seeking to enhance its presence within the synthetic intelligence house, Qualcomm shared information Tuesday that might make it one of many few corporations delivering generative AI throughout gadget classes.

Qualcomm introduced the brand new Snapdragon X Elite, which can be used to energy Home windows PCs into the “trendy AI period.” The merchandise are anticipated to launch in mid-2024.

“Constructed for AI, Snapdragon X Elite is essentially the most highly effective, clever, and environment friendly processor ever created for Home windows in its class,” the corporate mentioned.

The Snapdragon X Elite options the Qualcomm AI Engine, which may help energy experiences like safety, productiveness assistants and video conferencing. The brand new platform can even run generative AI giant language fashions with “blazing-fast speeds.”

The corporate additionally introduced Snapdragon 8 Gen 3, which can deliver giant language fashions to smartphones in 2024. This marks the corporate’s first cellular platform designed with generative AI in thoughts and will assist the corporate be a accomplice of selection for Android experiences. The brand new launch is anticipated to be out there in flagship Android gadgets within the coming weeks.

Qualcomm additionally introduced it’s bringing generative AI to gadget classes, together with gadgets and purposes. The corporate mentioned this know-how might assist customers “seamlessly hyperlink a number of gadgets throughout a number of OSes.”

The brand new Snapdragon Seamless options cross-platform know-how that may permit gadgets utilizing Android, Home windows and Snapdragon platforms to find one another and share data with one another to work as an built-in system.

“We’re getting into the period of AI, and on-device generative AI will play a essential function in delivering highly effective, quick, private, environment friendly, safe and extremely optimized experiences,” Qualcomm CEO Cristiano Amon mentioned. “Snapdragon is uniquely positioned to assist form and capitalize on the on-device AI alternative and you will notice generative AI going just about all over the place that Snapdragon goes.”

Qualcomm hosted the Snapdragon Summit in Hawaii on Tuesday, with the information being shared for the primary time publicly. The occasion continues on Wednesday and Thursday.

Associated Hyperlink: Unique: Qualcomm Seizes Superb Alternative With Synthetic Intelligence, Harnessing A ‘Transformational Second’ 

Why It’s Vital: The brand new gadget launches and integration of synthetic intelligence present that Qualcomm is targeted on constructing out its gadgets and partnerships by AI.

The corporate shared Tuesday {that a} Deloitte survey reveals the common U.S. family has a median of 21 completely different digital gadgets. In lots of circumstances, the gadgets don’t talk with one another and customers usually purchase merchandise based mostly on the prevailing gadgets they personal and their compatibility.

“Snapdragon Seamless essentially breaks down the obstacles between OEMs, gadgets and working techniques. It’s the one cross-device resolution to actually put the consumer first,” Qualcomm VP and GM of wearables and mixed-signal options Dino Bekis mentioned.

Qualcomm names corporations like Microsoft Company MSFT, Xiamoi, ASUS, Honor, Lenovo, OPPO, and Android, a unit of Alphabet Inc GOOGGOOGL as corporations collaborating on the multi-device expertise with Snapdragon Seamless.

Different companions named throughout the firm’s displays Tuesday embody Meta Platforms META and HP.

Learn Subsequent: EXCLUSIVE: Qualcomm’s AI Chief On $1-Trillion Market Alternative, ‘Knight Rider’ KITT-Like Automobiles And Microsoft Collaboration

Picture: Qualcomm

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