Elon Musk’s determination to rename Twitter as “X” has led to unexpected challenges, together with a big drop in app downloads, in keeping with a observe by Enterprise Insider.
Musk, the CEO of Tesla Inc., phased out Twitter’s iconic chicken brand in July. Following the rebranding, a decline in downloads prompted a change within the app’s description on Apple Inc.’s App Retailer to “Previously Twitter,” changing the preliminary tagline “Blaze your glory,” in keeping with Enterprise Insider.
From ‘Twitter’ To ‘X’ – Why Was The Rebranding Completed?
A latest biography of Musk by Walter Isaacson revealed that Musk developed an aversion to the Twitter chicken brand after buying the corporate, expressing a need to take away “all these rattling birds.”
Nonetheless, the choice was not merely a superficial makeover however a strategic step towards realizing his imaginative and prescient for the platform.
Whereas explaining the rationale, Musk acknowledged that the identify “Twitter” had initially made good sense when the platform was restricted to temporary 140-character messages, resembling the sounds of birds tweeting backwards and forwards.
Nonetheless, with the platform now able to accommodating a big selection of content material, together with prolonged movies and multimedia, the identify now not appeared to him to resonate with its developed function.
The rebranding has not been well-received. The choice confronted backlash from ex-Twitter workers, with one likening it to “company seppuku,” equating it to ritual suicide.
Based on Enterprise Insider, media strategist Eric Seufert famous a drop within the app’s rating from Thirty fifth- to 54th-most downloaded. Customers have expressed confusion, with some likening the brand new brand to that of an grownup content material website.
Advertising specialists have criticized the transfer as “totally mindless,” warning of a possible valuation drop by billions.
This content material was partially produced with the assistance of AI instruments and was reviewed and revealed by Benzinga editors.
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