On social media like Elon Musk’s X, previously Twitter, tech lovers have raised questions concerning the accuracy of some Apple Inc. AAPL product evaluations, prompting a better examination of whether or not these discrepancies function a delicate advertising tactic.
What Occurred: On Monday, well-liked tech analyst Mark Gurman make clear the difficulty, noting an rising variety of inaccuracies in superior Apple product evaluations.
Gurman stated, “It feels just like the variety of inaccuracies (that are irrelevant so long as the protection is optimistic) in superior Apple product evaluations will increase yearly.”
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One instance Gurman highlighted was a assessment of the AirPods with a USB-C connection.
The assessment praised options like elevated battery life and the inclusion of additional ear suggestions, regardless of neither being new additions. Gurman instructed that optimistic however inaccurate evaluations might need been strategically crafted to affect shopper perceptions and drive gross sales.
Within the remark part, netizens echoed skepticism. Some customers commented that these techniques had been basic advertising methods, encouraging shoppers to buy merchandise they could already personal or discover pointless.
Why It’s Necessary: Final week, Apple launched a USB-C port for AirPods together with its newest smartphone lineup, the iPhone 15 collection. Nonetheless, the USB-C charging case for the AirPods Professional 2 is not out there as a standalone buy.
Merely put, present house owners of the AirPods Professional 2 gained’t have the ability to change their charging case for the USB-C model. They’ll should pay $249 to get a wholly new pair.
The most recent AirPods Professional has a USB-C charging case and may faucet into 20-bit, 48 kHz Lossless Audio with ultra-low latency when paired with the Imaginative and prescient Professional. However this function gained’t lengthen to the present second-generation AirPods Professional regardless of sharing the identical H2 chip.
Picture Courtesy: Apple Inc.
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