June 24, 2024

To draw billions of recent customers, Alphabet Inc.’s GOOG GOOGL is placing its experimental AI chatbot, Bard, to the forefront, a senior firm official has revealed.

What Occurred: Bard, an AI-driven chatbot, is being seen as a precursor to a different product with two billion customers, mentioned Jack Krawczyk, Google’s product lead on the Reuters NEXT convention.

Bard, which aids customers in brainstorming and knowledge retrieval, is anticipated to boost Google’s buyer base. Google intends to merge Bard’s human-like solutions with its Google Assistant, thereby exposing extra folks to AI expertise, reported Reuters. 

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This integration is a significant transfer for Google’s mother or father firm, Alphabet, because it highlights its AI aspirations. The Sundar Pichai-led firm at the moment has six merchandise, together with Google’s search engine and YouTube, every with billions of customers.

This transfer additionally signifies the intensifying competitors within the AI sector, with corporations like Amazon.com AMZN aiming to improve its Alexa assistant with related AI and OpenAI, enhancing its ChatGPT with voice instructions and extra options.

Why It Issues: Regardless of the promise, using AI chatbots has not been with out controversy. 

Final month, it was reported that each Google and Microsoft Company’s chatbots made obvious errors in reporting real-time information concerning the Israel-Hamas battle, elevating considerations about their accuracy and reliability.

It was additionally reported that Google had beforehand banned the inner use of AI chatbots, together with Bard, because of safety and information safety considerations in June 2023. The transfer adopted related actions by Apple Inc. and Samsung Electronics Co.

As such, whereas Bard’s integration into Google Assistant could entice extra customers, it additionally brings to mild earlier points across the reliability and safety of AI chatbots.

Take a look at extra of Benzinga’s Client Tech protection by following this hyperlink.

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